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SEO Tutorial #4... Emmy?

the fourth SEO tutorial contradicts itself... it says Search Engines don't look favorably on reciprocal but they do on exchanged links... exchanged links and reciprocal links are the same thing. Reciprocal means "opposite" which in linking terms means to exchange links... if you link to someone's website and they link back to your website, this is reciprocal AND exchanging... so if it's the same thing, how can the search engines look favorably on one and not the other? If I am wrong about reciprocal and exchanging links being the same thing, please explain to me the difference!
 
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