5 ways to use social networks to promote your website

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  • Updated 9 years ago
With the growth and popularity of social networking sites such as Facebook, YouTube and Twitter in the past few years, it is virtually unthinkable not to make use of these media to promote your website!

Here are 5 ways to use social networks to promote your website:

1) Get connected!
There are many social networking sites out there. If you are just starting out with your site or online venture, you may feel a little overwhelmed at the thought of having to learn about how they work. A good tip is to choose one or two of the popular social networks and get to know them really well. Figure out which of these will best suit you, your business and your website. At first, you may want to add a Facebook page for your cause or business, or open a Twitter account.

2) Link stuff up
Now that you have a couple of social networking accounts, you need to let people know that they can connect to you in a number of different ways. You may want to start a blog, or add a Facebook or LinkedIn button to your site. And add your social network details on your email signature, so that it goes out to everyone you send an email to.

3) Start to network
The basic idea around social networking is to make yourself accessible to your audience or target market. It's a way to become personable and getting to know people online, as you would in real life social situations. Think about building relationships, rather than selling and marketing.

4) Share and care
Ask and answer questions, share things about yourself, your business and your goals. These are ways of engaging with people who may not know anything about you or your business. A fun way to ask questions is with a poll on your site. Then announce the results via your social networks!

It is considered good netiquette to retweet or repost links that others have posted about you or your company. Remember to give them credit for the link. This builds rapport and creates a community of users around your online presence.

5) Don't overdo it
While you should use social networks to get your message out there, try not to overwhelm your audience with too much information all at once. It's a good idea to space your updates and interactions over a period of time. Imagine someone logging in to Facebook and seeing only your updates on their wall. It could make people feel like you are trying too hard. Sometimes online, less is more!

Tell us how you use social media online. What works for you and what does not?
Photo of Nazlie


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  • interested to hear how you use social networks!

Posted 9 years ago

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Photo of Jean


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I'm inspired by your post, Nazlie. I haven't done much social networking so am looking forward to others' thoughts as well.
Photo of Keara


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Very helpful post, Nazlie. Thank you!
Photo of ewango


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Hello, nice post.

How do I add Twitter & FB links to my Yola websites so that people can follow or fan the website?
Photo of Nazlie


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Hi ewango

Thanks for the feedback :)

Please see our Adding a Facebook button tutorial to add a Facebook link to your site.

We also have a Adding a Twitter badge tutorial for adding Twitter to your site.

Hope this helps! If you have more questions about this, please let us know.

Happy Sitebuilding!
Photo of KanThaiDecor


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I have read a lot on this subject and one of the best things you can do is to add Facebook like buttons to your pages.....Google now counts them as one way links to your site and they do carry more weight in importance than reciprocal linking. You get two great results from this....Visits from people on Facebook and a boost in SEO....Here is the link to like buttons.....http://developers.facebook.com/docs/r...
Photo of Nazlie


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Great tip, John! Thanks for adding the link.