A little help with keywords

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  • Updated 9 years ago
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I was going through my pages and optimizing my keywords, but I was wondering...

I was going to use the keyword suggest tool by google to get an approximate search volume to decide on what keywords to use and I was thinking....

Should I be using the keywords searched a lot or not searched a lot?

If I use the ones searched a lot, then there's probably also more search results which makes it harder to show up on the first few pages.

If I use the ones not searched a lot, it might be easier to show up on the first couple of pages, but less opportunity to be seached.

What is the best way to decide what keywords to use and how many keywords is considered "keyword stuffing" bc I would like to avoid this.
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Posted 9 years ago

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Marije, Official Rep

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Hi Donald,

Keyword research can help you discover what keywords people are using to find what your site offers. When you are planning which keywords to target in your site, it can be very helpful to know just what keywords people are searching for.

There are some good keyword research tools that will give you insight into what people are using for search phrases to find what you provide, here are a few you can try:

Google Keyword Tool (https://adwords.google.com/select/Key...)
Wordtracker (http://freekeywords.wordtracker.com/)
Keyword Discovery (http://www.keyworddiscovery.com/searc...)

To use the keyword tool, just enter in a word, such as "insurance providers", and the tool will return to you all the search phrases that include that keyword. You can then take notice of what keywords people are searching for and choose some to use in your site's content.

For more information on getting listed for various keyword searches and writing title, description and keyword tags please see the following links:

Getting listed for keyword searches (http://www.yola.com/customer-support/...)
Writing title, description and keywords tags (http://www.yola.com/customer-support/...)