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For Ecwid to calculate Shipping costs each product must have a weight included.
First create the necessary destination zone. "Online Store → Advanced Settings → System Settings → Zones". For example if you ship to the UK only, create a new zone and add the United Kingdom to it.
If you are not shipping out of the UK then it's important not to have any destination zones other than the UK.
Then go to the "Shipping → User defined methods" page.
Create a shipping method.
This rate should have "per order" cost of £4.75.