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  • Question
  • Updated 10 years ago
  • Answered
How many google ads is too much? I generally like placing a web search... just below that a text & image ad... if I have a lot of writing I like placing a horizontal text link ad throughout the middle of the document and an image ad all the way at the bottom... I do this nearly on every page. Also, I have kontera too (which pays more than google) and they underline text as their advertisement, hovering the mouse over that text will pull a small popup allowing you to click on the ads. The ads are irrelevent to the word underlined. If the underlined word is song... the ad will be for funuture or living room remodeling.

Am I placing too many google ads?
What should I do about the irrelevant kontera ads (I've already emailed kontera and they never replied)?
Photo of Donald


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Posted 10 years ago

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Photo of Ruth


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Official Response
Hi Donald,

My understanding is that the Google Adsense have a limit of three advertisements per page of your site.

It takes time for Google to crawl your site and "learn" what your content is about. I assume that it is a similar process with kontera. As time passes and as you update your site the ads will become increasingly relevant. See this post in the Google Adsense help center: for more information about this process.

It might be a good idea to first develop your site and start attracting traffic before placing Adsense on your site. This will give your site more credibility and when you do place the ads Google will have enough data about your site to make the ads more targeted.

Google Adsense only works if the ads are relevant and targeted to your readership, so Google writes sophisticated programs to ensure that this is the case. However, it takes time and you need to work with their system in order to be successful. I'm not familiar with kontera, so can't comment on their process.

From a personal point of view I'd be careful of placing too many ads on your site. You want people to visit to see your content and not to have to hunt for it amongst the ads. If people feel that your site exists merely as an advertising forum to earn you money then they are unlikely to return on a regular basis. What you need is information that is easy to find and regularly updated, that will keep them coming back (and hopefully clicking on a few of your ads when they do).