Analytics: What does "not set" mean?

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In Google Analytics, under Location/Country, a new term came up instead of a country name: "not set." What does that mean? I click on everything within it and see nothing about the visitor except the person is new to my website..
Photo of trayi108


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Posted 7 years ago

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Photo of Stefan


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Hello trayi108

This would be a question to ask Google Support. What we found out is that "not set" displays if an information was not captured for some reason. Google Analytics couldn't determine from the IP address where the visitor was located. For detailed information please see this LunaMetrics blog page.