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The import of your products can be done with text files generally CSV or related and is a straight forward import simply mapping your product file to the configurable import table.
The Online Store uses your product image in two instances: A thumbnail in the catalogue and a larger image for the specific product description image.
The thumbnails are always jpeg and automatically generated from the uploaded image irrespective of file format, so the thumbnail doesn't support animation. The product description image though can be a gif and animated without issues.