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re: How does our competitor do it automatically when they don't know if you have a Google Analytics account and what your Web Property ID is?
The answer is in the article above: (quoted below)
"Isn’t there an easy way to set up ecommerce tracking?
There is, as long as your site is built on the right platform. Shopify will automatically pass ecommerce data to Google Analytics once you connect them together. All you have to do is give Shopify your Google Analytics property ID, turn ecommerce tracking on in Google Analytics, and you’re done."