First (70 word) impressions

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  • Updated 10 years ago
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I've recently seen/read that the first 70 or so words on your front page are very important and should match/have a similarity to those in your description, title and tags. Is this true? And ... where abouts are those first words counted from? My page www.a-class-driving.com has a sort of big into section, then a few words about my car, then the main text is under this. If what Ive read is true, would I benefit from dropping the car bit to the bottom of the page?
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Will

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  • listening to too many cooks

Posted 10 years ago

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Peter

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Hi Will,

First impression before reading is that both the left and the right columns are of equal importance. This could be off-putting.

I think your own suggestion of dropping the car detail lower down or in some other way separating the feel, is a great idea.

Certainly the shorter the text, the greater the capture of users will be. Some say 4 words!
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Peter

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The word count would start at the top left of your text and work down. As you would normally read.

The reader is quit subjective as an individual will scan very quickly to the closest point of interest. The critical area is the left hand side of your page and the first two words in each line are considered the captures. The title is well wrapped up in 4 words if possible but should be natural.

Your writing style is easy, easy. You are lucky to be able to move the blocks of text around. Top being your most important, and descending in importance is not a bad rule of thumb.