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You need to invest to promotional campaigns after all, of course, that your website is search engines friendly, with right amount and efficient keywords etc., also crawled-over already. I'd suggest Microsoft Adcentre and Facebook for effective, yet budget campaigns. Consider also Google AdWords, if you've got money to burn. Don't forget email campaigns as well, which is not free once you're about to go beyond your personal email contacts, - by majority blamed as a spam, it still works highly effectively.
Frame this. You're selling fresh tomatoes at your local market. What do you do to get the right spot, then attract your buyers, among other related tasks? It is exactly the same formula applies to SEO.
So in brief, it's promotion, promotion and promotion. Which consequently is paid, paid, and paid. The more you invest - the more traffic you get! Simple :)