Google Adsense - relevant ads or not?

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  • Question
  • Updated 10 years ago
Hi. I just added Google Adsense to my site, from which I sell handcrafted jewelry. I thought Google Adsense chooses relevant ads for your site. The ads they've put on my site are swimming pool ads! Hmmmmm? Is this normal?

Thanks for any answers!
Photo of Deborah


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  • silly, amused, dazed and confused.

Posted 10 years ago

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Photo of Emmy


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Official Response
Hello Deborah,

It takes time for Google to crawl your site and "learn" what your content is about. As time passes, and as you update your site, the ads will become increasingly relevant. See this post in the Google Adsense help center: Why Aren't My Ads Relevant for more information about this process.

It might be a good idea to first develop your site and start attracting traffic before placing Adsense on your site. This will give your site more credibility and when you do place the ads Google will have enough data about your site to make the ads more targeted.

Google Adsense only works if the ads are relevant and targeted to your readership, so Google writes sophisticated programs to ensure that this is the case. However, it takes time and you need to work with their system in order to be successful.

Photo of Mark N

Mark N

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Deborah - If you preview your website while using Yola the wrong ads are displayed. When you view your website properly (from a search engine) more approriate ads are displayed.

However, for the first week or so you may view very strange ads on your site! Like Emmy says, it take time and I also had ads for swimming pools on my chillout music website. Take a look now and they're much more relevant;