Help with New Site Promotions..

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  • Updated 9 years ago
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Hi! I am just now registering a new business site at Yola for low cost long distance and international calling?

Does anyone have any ideas or suggestions for starting up regarding promoting, registering and building traffic?

Your help is appreciated...
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Deiddrich Lawrenz

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  • happy

Posted 9 years ago

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KanThaiDecor

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I suggest the above listed SEO Webinar when it is ready.
For now start with basics and build from there...You will get much help here.Have you published your site submitted it and verified with Google?
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Peter

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hello Deiddrich,

Welcome to Yola and to this community.

Promoting has to start with Search Engine indexing and the best way to do this and getting the full effect is to optimise your site for search engines. this really should happen at the planning stages, particularly in an industry that you will or are part of. I think everything can build from this foundation.

Of course your product needs to be good and I would presume attractive to the consumer. This really being related to ease of use and price. The ease of use can often be made easier by a clear linear description of how to. Your website is an ideal way to inform people of this

As a customer i guess I would like to know very early on how much a call from A to B for time X will cost.

Options should be clearly stated.

A clear and easy to navigate site will enhance your description of services and instructions.

Your website name and website URL are probably quite important also. Preferably both. A hard call i know but seems to pay off.

There is a great set of Tutorials related to Search Engine Optimisation produced by Emmy. http://www.yola.com/tutorials.html

Traffic building is difficult in early days and takes a lot of hard leg work to kick start it. One of the better ways is to join various groups of similar interests and listen, ask questions and build the social friendships. These people tend to be your earliest clients and the most loyal. They tend to promote your business/site and worth fostering obviously. This can have a delayed start but tends to get into an exponential growth quicker than most other methods.

I think that this is a very exciting time for you and I wish you all the very best for your business.
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KanThaiDecor

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Hey Peter...Glad you talked about the site name and URL because it is important... I was on first page of a few searches very quickly because of my name and others can benefit a little sooner with some thought going into the name of their site.
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Peter

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That's most interesting John. Had you considered the users aspect of your website name for the purpose of getting the numbers in?

It's certainly a noticeable discussion but generally people are looking for a unique name and not necessarily a name that will be associated or linked with a product or service. The other aspect of course is the url., something else which has commentators Blogging on its benefits and even the comparison between the two (URL and Site name).

It isn't obvious or easily worked out and I daresay we generally hadn't really thought so much about this during the whole setup phase.

How did you come up with Kanthaidecor? (Great name)
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Casey Stubbs

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Hello Deiddrich,

I have some resources at my site http://www.yolablogger.com

It takes hard work to get traffic but if you stick with it you will get traffic.
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Dom

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Deiddrich,

So once you have done all you can SEO wise, I think you will soon find out that it becomes difficult to rank high enough in the natural listings to get visibility...let alone get clicks.

The problems with relying on SEO, to get you traffic, is that there are many other sites doing the same type of SEO (or more advanced) in your industry. Realistically, a new website in a competitive field can have difficulty being found.

For that reason many companies will get themselves listed in the paid search, or sponsored listings. The sponsored listings allow sites that are having a hard time being found (in the organic search) the ability to be seen and grab traffic.

Don't get me wrong, SEO is the first thing you should do when creating and maintaining a site, but in competitive fields...it can only take you so far. SEO will help when you are using the paid search by keeping your charges down. Making sure your site reads well (quality score) is a big part of having a successful advertising campaign, but unfortunately, you may have to spend a little money to realistically be seen in the search engines.

There are several options:

1. You can go to Google Adwords or Yahoo Search Marketing directly. There you can sign up to place ads in the sponsored listings under relevant searched phrases. Be careful, if you do not have experience you can spend more than you need to or create campaigns that lead to broad traffic and not quality traffic.

2. You can sign up with a management company that will create and run your sponsored listings for you. They will provide well written ads and place your ads under directed search phrases so the traffic they bring to your site is of a high quality. They handle budgets and get you traffic according to what your company is able or willing to spend. Yola's partner, Wpromote, provides a service called QuickList which does just this. The link for their site is below.

http://yola.wpromote.com

If you have any questions regarding management of a campaign you can ask follow up questions. After all...I am an account manager with QuickList.

Basically, SEO is the first step to getting traffic to your site. After that you may need to start advertising online through the search engines...depending on the level of competition, of course.
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Casey Stubbs

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I find that you can get much more traffic by building up your site with seo and link building. If you pay for traffic you will only get as much as you can afford with free traffic the amount of traffic is limitless.

It takes hard work to build links and time. But In 6 months my first site has a page rank of 3 and I get thousands of visitors a week and it keeps growing. I have not paid for one link or one ad.

I have also made over 1500.00 in profits on my free website. The key is good content.

http://www.yolablogger.com
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Dom

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True. In time you can get listed higher. But are you in the international calling industry? Some industries will take much longer to get ranked near the top.
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Casey Stubbs

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Dom you are right the industry does matter The more competition the harder it is. I am in a Forex Trading which is a the worlds largest global trading exchange. The competition is pretty tough but it could be worse I am sure.