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Drag and drop refers to the widgets (such as Image, Text etc) on the right hand side of your Site Builder page. If you want to add text to your page you can click on the Text Widget and drag it onto your page; when you have it where you want you can let to of the mouse and drop it there.
Are you wanting to add your logo to the banner area of the page or just to the body area of the page? You can change the banner image of page by following the instructions in the first part of this video tutorial: Changing Banner and Background Image.
If you would just like to add your logo to the page as an image somewhere in the body, you can follow the instructions in this video tutorial for adding images: Adding Pictures.
Please take a look at these and see if they help at all. If you have further questions please let us know.