How can I get my online store (ecommerce) Search engine listed?

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  • Updated 6 years ago
My yola site has an online store added, however, it appears to me the store is not being pickjed up by search engines due to the way the store works in Yola. Does anyone else have experience of this, and/or is there a way to overcome this? It feels like Yola is not well suited to running an online shop becasue there's no support for SEO within it.
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Richard Voyce

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Posted 6 years ago

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Gop

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Hello Richard,

Can you elaborate on what may be missing as far as SEO is concerned with the Online Store?

There's quite a lot published on this within the forums and KB of the store creators so I'm happy to reference as much as I can on your observations and see what they have to say about it
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Richard Voyce

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Hi Gop, Here's the thing. I'm using Yola Silver. website is www.spottydot.co.uk. The online store looks like it loads in with javascript. It gives the impression that its not getting picked up in searches, eg, either a category or product landing page. Hopefully I am wrong and there's something I can do to resolve this and get some improved traffic through seo?
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Gop

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Thanks Richard,

The store does load with javascript and without javascript running it still operates but in a slightly different way. There is some reduced functionality with browsers for example being javascript turned off. The content however is still readable by search engines.

The product descriptions are very important as it really is the description that is your content, similar to any standard web-page content. I'll have to chase up on the categories but these are generally used behind the scenes and not noticed in the content. As you know, if the categories are in the store meta keywords these will just be ignored by search engines anyhow. I will have to see if I can find out if they add categories etc to meta-keyswords or similar. If the categories are important to your classification of the products meaning there is an intuitive association that you feel a search engine would use then it 's best to have each category on a separate page and a description if you like of the category and it's use in product selection. So like any content that you want noticed by the search engines then the category must be emphasized and described to some level.

Products themselves are minimally noticeable to search engines but the good use of the description is where the power is. It's in here where you should be including your content key words as part of the description.

I will look up the H value of the product headings and the category headings. if they're H1 then they will be emphasized wrt the search engine robots. If they are any less greater than H1 then they won't be. i will also look at comments made and the criticism levelled at the store within the forums plus the responses. I'll tag them for your reading and see if I can get an overall summary of the satisfaction or otherwise of the store wrt SEO..... tomorrow!
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Richard Voyce

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Wow thanks for the detail and the kind offer to dig deeper - very much appreciated!
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Gop

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Hi Richard,

There appears to be a flaw in the Yola implementation of the Online Store with respect to product SEO. Ecwid have a system of Inline SEO which allows for the search engine crawlers to go through the inventory and index them for the search. This requires a special file to be implemented by Yola and from another discussion it doesn't seem that this is ready as yet. See: http://forum.yola.com/yola/topics/seo...

The fix: Inline SEO Catalog This refers to a php file and would need to be implemented by Yola.

Hoping that this will be fixed in the very near future.
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Richard Voyce

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Gop thanks for the update - lets hope that Yola are going to work on a fix for this! Meantime I will use some of the workarounds suggested. Thanks again.
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Gop

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Richard,

The workaround using description I mentioned won't work because of the same issue. The Heading of the category outside the store widget would be your solution in the interim. Nothing within the store widget is being picked up by the search robots until this fix is put in place and Sanja mentioned today that it is in the pipeline so here's hoping.

Another shortcut is to use your store products ad list them concurrently with Google. Some Ecwid users have done this and have described the active SEO on these. There are utilities I think to send the product listing to Google. I haven't done it but happy to find out exactly what's required.
Hi any update on this from Yola please ?? making use of the Inline SEO option that is already in place from Ecwid needs to be supported, especially since Ecwid has released a recent upgrade in the area.
Hi - Please advise on this as everyone who is using the Yola eCommerce is missing out on something very critical.
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Stefan, Official Rep

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Hi Rogers I.S Consulting

I'm afraid that there aren't any updates on this matter yet. Laura's responses on this thread reflect the way things are at the moment.

One available option to improve SEO for your Yola Online Store is adding meta tags to the pages with your Online Store Widget. For more information please see this thread.