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You can create an inbound link which is an external website that links to you. So, for example, if I link to my SynthaSite site on my blog (which is external to my website) then I have created an inbound link.
You can't really create an inbound link yourself, unless you have more than one site. The best thing to do is find a related site (similar theme and topic) and see if they would be willing to do a link exchange - you link to them and they link to you.
If you want your logo on their site, all you need to do is submit your logo to them and ask them to make your logo a link to your site (as this is on their site, they would need to create this logo link).
Give them these steps to create a link on your logo:
1. Add the image to your page, using the image widget.
2. Click on 'Properties' on the right-hand sidebar.
3. Click on 'Choose a Link' and make your selection.
4. Click on 'Apply'