How do i add google ad words remarketing code to my site?

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  • Updated 5 years ago
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Your help is much appreciated!
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nicothoemmes

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Posted 6 years ago

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Laura Thomas, Social Media Coordinator

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Most code can be added using our HTML widget, but if you are referring to Google AdSense there is a widget you can add to your page from the Ecommerce category. If that's what you are looking for, just drag it onto your page and follow the widget prompts once it opens. Please let me know if I have misunderstood your question.
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Kim Addison

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no she is not talking about google adsense. The remarketing code is a snippet of code that allows a cookie to be placed on the person who has visited the site. this cookie virtually "follows them around" so that after they visit our site they can get our google adwords coming up around wherever they go online for a specific amount of days (usually 15 to 30) so - having explained that - to add the google ad words remarketing tag - should i just use an html widget then? or do i put it in the meta data? where should i put this? thanks
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Stefan, Official Rep

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Hello Kim and Nico

Are you referring to the Google AdWords conversion tracking?

In order to add Google AdWords conversion tracking, Google provides you with a code to add to your website. To add this code, please open their tutorial Setting up conversion tracking and follow these steps:
  1. Click on "Track conversions on a website".

  2. Then click on "Step 1: Get the code snippet".

  3. Follow the steps 1 to 12 within that section. In step 12 choose "I make changes to the code" and copy the code provided by Google including the closing < / noscript> tag.

  4. Log into your Yola account and open your Yola website in the Sitebuilder.

  5. Click on the "Page" tab and select the page where you want to add the code.

  6. Click on the "Widgets" tab and drag and drop an HTML Code Widget on your page.

  7. Paste the copied code to the HTML editor. The code should end in < / noscript>.

  8. Click on "Save".

  9. Back in Sitebuilder view, hit the "Save" button and then "Publish". Done!
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Kim Addison

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thank you very much Stefan but we are not talking about the conversion tracking code - what we are talking about is the google adwords "remarketing" or "retargeting" code. this is different from conversion tracking. But I have figured it out anyway. All you do is add the code that google gives you to the html widget and put it on each page - i even tested it out to make sure it worked with googles "tag assistant" if you download googles tag assistant then run it on your page it will tell you whether a tag exists on your page. so the tag worked. so for Nico just open up an html widget and throw the tag in there - do it on every single page... then set up your remarketing campaign according to the steps at google adwords. Nice to be able to be the one to be able to help out for a change LOL!!
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Stefan, Official Rep

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Hello Kim

Thank you so much for your clarification and being proactive on finding a solution. I'm very happy to hear that the Google Remarketing code works with the HTML Code Widget added to each page.

If you have Yola Silver or Yola Gold, you could also try to add your code into the Site Tracking area, into the header section. This is a very sensitive area, though, so you must make sure that your code is 100% correct to avoid breaking your site. The benefit is that you would just need to add the code once for your whole website. However, I'm not 100% sure if this would work the same way because it could be a requirement to add the code on each page individually, which would then mean that you can only use the HTML Code Widget option. If you want to try out the Site Tracking option, I'd be happy to hear your feedback.