How do I optimize my site so that it will place visitors who find my site through search engines and lead them to the particular post of a blog instead of a list of my posts?

  • 1
  • Question
  • Updated 7 years ago
  • Answered
I have a site with multiple blog posts and my site is ranked #11 for my primary keyword out of 640,000 results. I climbed the ladder within 3 weeks. My content is updated frequently through my blog posts. My problem is that when visitors find my site on google, the description may come from one post, but when they click on it they end up on my most recent post and not the description post they were searching for. So, how do I fix this so that whatever they click on the SERP is where they end up. I have a product I am advertising and although I have made some money, I believe I am missing customers because of this problem.
Photo of Daniel

Daniel

  • 13 Posts
  • 0 Reply Likes
  • confused

Posted 7 years ago

  • 1
Photo of Nathan

Nathan, Champion

  • 3739 Posts
  • 307 Reply Likes
Hi Daniel

I don't believe there is a way to stop this. All you can do is add a description for your blog page so it will only say that description every time.

To change your blog's description first go to the Page drop down menu and then click Page Properties and a dialog will pop up. There you can enter a description and other details if you want.

Hope this helps.

Sincerely,
Nathan
Photo of Nazlie

Nazlie

  • 1721 Posts
  • 51 Reply Likes
Hi Daniel

I am going to ask someone from the SEO team to take a look at your question and respond here. Someone from the team will add there input as soon as they are online.

Thank you for your input, Nathan.

Nazlie
Photo of Emmy

Emmy

  • 5892 Posts
  • 299 Reply Likes
Hello Daniel,
Each of your blog posts does have a unique URL and various blog posts can have their own placement in the SERPs just like any other webpage, you would just need to help this along with some SEO.

When it comes to the individual blog posts, the main title of each individual blog post will become the meta title tag, and whatever the description and keywords are on the main blog page is will become the default meta description and keywords tag of each individual post. The title tag is an important piece of the SEO puzzle, so making a descriptive title for each of your blog posts to include the main keyword for the page is a valuable thing to do.

If you are concerned with optimizing your blog posts for search, many of the same SEO principles that apply to a webpage also apply to a blog post such as including keywords in the body text ect. When it comes to keyword density, a good rule of thumb is this "If you feel like it sounds funny because you've said the keyword so many times, it probably is too much." Just add the keyword, and variations of the keyword, where it seems relevant.

Blog tags are helpful to your site visitor if they are looking for posts on a specific topic, and they are also helpful for SEO (search engine optimization). Blog tags act as anchor text in the HTML which links to different posts, this is just like any other internal site link. You need to consider which keywords you want to target when determining tags for your posts, as the search engines will follow these links and take into consideration the anchor text which is the tag.

Your tags should be separated by commas, and if the tag is a multiple word tag, put it in quotation marks. Here is an example:

chocolate, cocoa, "dark chocolate", "milk chocolate"

Please take a look at this tutorial where you will find lots of information on optimizing website content and you can apply the same principles to individual blog posts: Building Your Site With SEO in Mind.

I hope this information is helpful!

Kind Regards,
Emmy