How does the alternative text feature work?

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  • Updated 10 years ago
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From what I've read search engine crawlers cannot really "see" images.
So, if you have lots of images that contain textual content
within the image itself, this content will not be seen by the crawlers.

1) Is this the function of the "add alternative text' feature in the properties side bar ?
2) If you "hover over" one of your images , is it supposed do display the alt text ?
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Boomer, Champion

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Posted 10 years ago

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Monique, VP of Customer Support

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Hi Boomer

Great question. Alternative text is not the same as hover text or a tooltip. Alt text is meant to be a description of the images. This text will display if your visitor's browser if your image fails to load. It also assists the search engines in providing accurate search results on images searches.

As far as I know search engines may penalize you for not having Alt text. So it is a good practice to add this for all images via the Properties sidebar in SynthaSite.
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Boomer, Champion

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I tried nameing the pictures with the link name e.g. http://sitename.synthasite.com/ but after republishing the site and going
back into the site editor all the alternative text is gone.

By this I assume I can't name the pic's by their URL, and have to name them by some arbitary name.
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Monique, VP of Customer Support

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It should not be arbitary. It should be a description of the image. For example the alt text for your avatar would be something like "dog looking at computer screen" You should be able to see the Alt text when you right click on your page and click "view page source"
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Boomer, Champion

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I see, but how does naming a picture with a descriptive name make your site more "search engine crawler" friendly ?
If it can't "see images" surely it has less to process.
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Monique, VP of Customer Support

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Yes it does. Maybe this article will help: http://en.wikipedia.org/wiki/Wikipedi.... It explains why Alt text should be used in Wikipedia articles, but the same principles apply.
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Boomer, Champion

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Wow that explains it well. Jeez you're good.
Thanks a lot.