How to increase custom?

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  • Updated 6 years ago
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I have launched my website for my new business but have found that people are not staying very long and are not converting to orders. If anyone could give me some advice on how to improve the site so that I am getting more custom for it, I would be very grateful.

www.kingfisherweddingstationery.co.uk
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Amanda Fisher

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Posted 6 years ago

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Gop

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Hello Amanda,

You have put a lot of work into your site and it can be frustrating not seeing conversions happen when people are visiting. It's great that you are getting visitors at this stage as that proves that you are doing things well.

It does take time for customers to come on board and you just have to keep plugging away at it. Competition is fierce in this and most categories of online selling. Your blog will assist you in adding fresh material and should be attended to on a fairly frequent basis particularly in early days. Six to twelve months is not an uncommon period for business to happen.

I would suggest that you place specific prices on your products as customers really do prefer this as has been discovered by various surveys and research on online businesses. A shopping cart will help you with this kind of presentation.

The images in your gallery could be enhanced by the use of the original digital production images rather than photos with the exception of enhanced products such as those with ribbon. For these products I would be tempted to optimise presentation with professionally produced images.

Good luck with your site development and your business success.
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Amanda Fisher

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Many thanks for your reply, I have looked at a few websites belonging to competition and have already started to put my designs back into ranges with prices displayed. I will also use the original graphics as suggested where possible.

My plan was to use a online store for my pre-printed stationery, giving the customer a easy option to buy designs they like and are unsure of a more bespoke service. This would not work however for personalised and bespoke orders which would need to be discussed in depth with the customer.

Once I have all my range samples made up I'll use a mini photo studio to set up a better way of photographing the whole range together with use of props.

Thank you so much for your input and I am already implementing some of your suggestions. It good to get an outsider eye to have a look and give an honest and fresh view of the site.
Hi, I took a look at your seo and see some issues
1) the title name tag is your business name, unless you are well known this is not optimal. Use it to be found on keywords and phrases like you have in your meta name description.

Kingfisher Wedding Stationery
metaWhatever your themes, wh

2) use different title and descriptions for each page, this increases SERP.

3) Also use some headings on the pages as the content marked as a heading impacts search results

otherwise it looks good.

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