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In general customers would like to know all the details about a product. For instance, if the product was a vase, you would list the following:
composition, size, weight, color, production year, manufacturer or artist, is it signed or stamped on the bottom, condition (is it used or unused), where did the vase come from (auction, estate, etc.)
You need to place yourself in your customer's shoes, so to speak, and list the product details that you would want to know if you were buying that product. The more information you give to your customer the better chance you have at selling the product. Always remember that customers can not hold that product in their hands and look at it. Your description is all they have and it should be detailed and concise. Your product photograph should give a good view of the product from the best angle. Offer additional photos to the customer in the listing, also.
Good Luck on your new adventure. I hope this helped a little ...