Hyphenated domain name! NO keywords! Do I ditch it???

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Help! My domain name I've just bought has 2 hyphens and NO keywords...does this mean it is not SEO friendly?
shoud I buy the same domain but with no hyphens?
should I use this name but add a keyword but no hyphens??
many thanks
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jem

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Posted 9 years ago

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Emmy

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Hello jem,

Having the right domain name is important on a variety of levels. A shorter web address makes it easier for your visitors to remember and spell, and hyphens can be difficult to remember and place properly when someone is typing a domain name; a shorter domain name also stands out more in the search engine results pages.

When it comes to having keywords in your domain name, that is a good thing, but you don't want to do it if it doesn't make sense to do it, and you don't want to stuff keywords into your domain name. You also want to consider brand or company awareness, if you can have your domain be your business name, that might also be a good idea.

Hopefully this helps a bit!

Emmy
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Gill

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hi my website is my brand name but doesn't feature keywords so i bought a subdomain a few weeks which was key word related (business name is Fantasweets Cupcakes, new sub domain i bought is birthdaycakes-carlisle). however when you search for birthday cakes carlisle fantasweets has dropped down to page 3 (much to be expected due to a huge flux of homebakers starting up over the last year) but birthdaycakes-carlisle doesn't feature at all??? why would that be? I bought the sub domain to improve my search rankings so for it not to feature at all is very confusing!
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Gop

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Gill can you tell us your domain name please?
Is it birthdaycakes-carlisle.com?