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I cant locate my website www.shape123.co.uk on Google unless I type in the URL address or locate on Google Maps. I cant seem to get it to appear by typing key words/phrases such as Personal Trainer in Swindon
It can take time even a lot of time for sites to appear high up in the searches. The competition is fierce. It really needs consistent work and SEO massaging. The Yola Tutorial is a good start and a good process to plug away at.
Keep adding new and original information be it news, new services, ideas, guest posts or anything of a related novel and quality information.
You do have to hold out and keep working to get into the rankings and so does everyone else so in that regard your site is on a similar footing. One day it will most probably take off and to some extent a critical mass is created that does ease the effort a little bit. You in effect will have a brand known to a group and it will then be shared outwards and back inwards. That's when you give that little extra and keep them coming back.
There are quite a few online monitoring tools that can help you see where your SEO attempts are working. Not a precise science at all and not an end within themselves.