Making Money w/Adsense Using Paid Search

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  • Updated 10 years ago
Recently, an individual asked me if their website could make money off of Google Adsense using the paid search in Google or Yahoo. The potential client wanted to run ads for their website (in the search engines) with the intent to have browsers then click on Adsense ads on their website. Basically, they hoped they could spend a little money and make a profit off of the hope browsers would navigate away from their website by clicking on the Adsense ads.

This idea is not new. It is, however, is hard to do successfully.

The Breakdown:

To run ads in Google or Yahoo search costs money. Every time a user clicks into your site it costs you a certain amount: a pay per click charge. Once the browser is in your site they can choose to use your website for its actual purpose (assuming there is a purpose besides just having Adsense), hit back and navigate away to the prior search screen, or clicks an Adsense ad and navigates away. Given the fact that there are options for the browser, not every browser will click an Adsense ad on your page.

Through the paid search, you pay for all of the traffic to your site. Adsense only pays you when the browsers click the Adsense ads. You pay always...Adsense pays occasionally. The costs to maintain your ads probably won’t be paid for by your Adsense profits.

The sponsored listings work well for businesses and websites trying to push an actual product or service. The services or products sold then pay for their advertising costs.

Other Factors:

• Generally, the cost of the click on a page will cost less than a click on the Google or Yahoo search page. You pay more for your click than the browser's click on your page pays out.

• Google Adsense pays you half of what the browser's click costs are, and Google keeps the other half. You don't make the full price of the click.

Using the sponsored listings may not be a cost effective way to make Adsense work for you.
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Dom

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  • helping others understand Adsense

Posted 10 years ago

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Ruth

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Thanks for sharing this Dom! I found it really informative.
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KanThaiDecor

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You are right and many here have not gotten into cost per click and bidding on keywords.....I use it as a way to offset part of my advertising cost. I also don't want to go overboard with it and send people away from my site that might have wanted to buy something...so I guess there is a fine line there and all about balance.
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Dom

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Good Point John. Having some ads is great for the possible income they can bring. That balance between having ads, content, and a nice user experience is important to find.