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Please could someone tell me what to write in the "description" box under the "page properties" menu.
I don't know wether to describe what's for sale on that page in a format that customers should be reading, or wether I should be adding key words etc.
The answer is: both! In the description field you should add a short description of your business by using as many major keywords as possible. This description should also be inviting for new visitors to navigate to your website.
meta keywords are not used for SEO by Google or Bing at all. Keywords in your body text are important it seems.
The meta description is also not used for SEO It is used under the web-page title in the Google SERPS but has no ranking effect as such. Both these situations have been discussed by Matt Cutts of Google.