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On the site traffic page (yola silver) - where it shows the graph with the number of visitors etc.:
Does the number of visitors include search engines etc. or can I assume these are actual people looking at the site?
What does unique visitors change mean?
A unique visitor is someone who has visited your web page that hasn't been to your page yet in the time period referenced in the analytic. If they visit your page 5 times (visit, leave, come back again, leave, come back..), they would only be counted as a unique visitor once.
A change in unique visitor would be the % change from the previous time period in the analytic time frame.