Reference: Ecwid Monthly Newsletter - Integrate with Pinterest! 9 May 2013.
1. Create a new Pinterest business account or convert an existing personal account.
2. Navigate to the Yola/Ecwid Online Store control panel, and go to Settings - Social tools - Share buttons.
3. Enable the "pin it" button. It will appear in the storefront in the Share section of every product.
3. Create boards on Pinterest - boards are different sections separated by interests.
4. Pin new and featured products -- and very important -- not just your own products. The account should be used like a personal one - pin everything related and inspiring.
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