S.E.O. tips

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  • Updated 9 years ago
I know this is a common issue, so here's my 2 cents...

One of the biggest gains I made was to search for 7 or 8 or the search phrases I wanted to be ranked on. I also searched for SEO people being as they do it professionally they should know something. I found the sites that were coming up in spot 1 and right clicked their site and selected "view page source" to see what meta data and keywords they were using.

Then I looked at their site to see how that info tied in with their site... use of keywords in the text, etc. I did not copy word for word, in fact I changed it considerably to fit my niche. I also saw that all the top position sites had long page titles that also included the key words that were in their meta data and keyword list.

If you take a look at my site you will see my page titles are long and detailed and each page has a different variation. I also have unique meta data and key words for each page to cover all the search phrases I wanted.

It gets real confusing trying to type the keywords, page titles and meta data and edit in the little window in the site builder, so I opened a note pad window, listed all of my pages, made sub headings for each page: window (page) title, keywords, meta data (description). That allowed me to see all pages at once and make sure each page had different words and titles so I could get the most variety possible.

Use a keyword generator. This will give you a large list to pick and choose from.
https://adwords.google.com/select/Key...

I have managed to get my site on page 1 out of 200,000+ results for almost all of the search phrases I wanted. (I dropped last week a few pages when I bought a new domain name and changed over to it, but I'm almost completely back to where I was)

Also run a "duplicate copy checker" If you used info from other sites, GET RID OF IT! Take an hour and write something original, and pack it with your keywords and search phrases.
http://www.copyscape.com

Another thing the top ranking sites all had: Put an industry related RSS news fed on the bottom of one page - gives you daily new content. Choose a feed that is relevant to what your site's about! Do a search for RSS feeds pertaining to your site's topic.
http://feed.informer.com

Get on all of the "local maps" - google, yahoo, live. It's free. Use a mail box etc. address if you don't have an actual location. You do not need a mailbox there to use the address. Pick a mail box etc. location as close to the center of town as you can. When you look at the map for your city, where the name of the city is, is what is considered the center. The map listings are ranked from the center out.

Always list your URL the exact same way. It took me a full day and a half to go through 100+ directory and classified sites I was listed on and change from my old URL to the new one. I left off the www on a few, and had to go back and add it. Made a big difference to what I saw in my google webmaster stats.

Get on some sites that let others write a review of your business and get friends to post reviews. I wrote my own, packed it with my keywords, gave the links and emailed them out so all my friends had to do was copy and paste. Find industry related directories.

http://maps.google.com/maps

http://local.botw.org

http://yellowpages.superpages.com

Add internal page links to the bottom of each page - a duplicate menu of sorts. Obviously you don't need a link to the page you are on.

(feel free to post to mine!!!)

I hope this helps, if it does, you owe me a beer :)
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Guido Graphics

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  • drinking a Peroni

Posted 9 years ago

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Monique, VP of Customer Support

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Thanks Guido! Some fabulous tips!

I am a particular fan of the advice you gave about writing your own copy. It might seem like a challenge, but besides being better for your SEO, it will ensure that you don't run into unpleasant copyright complaints. People often copy from other websites, never seeing any harm in it, only to be faced with a take down notice which can lead to the loss of their website.

Thanks for taking the time to write all this down. I am sure it will help a lot of people!
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Guido Graphics

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Sweet!
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KanThaiDecor

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Very good Guido....I will try the idea of a news feed.
We seem to do many of the same things.My only concern is page/window titles being over the 70 characters.I have read many times that if you have too many characters it hurts your site...... Maybe some of the staff could give an opinion on that?
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Guido Graphics

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That is correct. Mine average 60 or so.

http://websitegrader.com
will count for you and tell you when they are too long
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KanThaiDecor

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I use web site grader also as a handy little tool
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Emmy

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Hey Guido,

Absolutely great stuff there! I think checking out how other webmasters do things is a great way to learn best practices. Of course you don't want to copy all of their tags, but if you are looking to see how the experts set things up, and garner ideas on how to better write your tags, that is very smart.

I liked all of your ideas and am super impressed with the way you and some other Yola users put so much time and effort into your site's SEO and then share this information with others.

Kind Regards,
Emmy