SEO Article Link Good Info for Yola Site Owners

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Google’s Upcoming Algorithm Change: "Overly-Optimized Sites"

http://www.ninebyblue.com/google-opti...

Could be a break for us small site owners....time will tell.
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KanThaiDecor

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Posted 6 years ago

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Gop

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Thank you KTD.

I would guess that formal SEO is coming to an end. The bots are being programmed and are gaining intelligence on the way and as Matt Cutts has implied, it's all about content and less about formal strategy and rules. Isn't that great? Google reads your site, analyses it compares it to what people are known to like and then ranks it with these criteria.

I think it also highlights things like language. Grammar and spelling are probably important because the bots and analysers have to understand the language and they will use the formal 12,000 rules of English grammar and who knows how they deal with the 40,000 exceptions to the rule.

HTML tags hopefully will soon no longer be relevant for SEO. Keywords are minimalising and have been for a while, meta-tags are not used anymore since about 2001. Meta-descriptions?

Images are in early stages of being interpreted. It probably won't be long that you simply don't have to consider SEO.
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KanThaiDecor

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Actually I also read where Google says meta descriptions do matter. The deal seems to be...Is it a good accurate concise description or is it an obvious attempt at keyword stuffing?
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Gop

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That's reasonable; but then is it required if content is being regarded as the most important aspect? I don't know and I guess we never really will until a perfect system evolves in the bots and analysers?

Discussion is some of the joy of SEO analysis(?) There's probably as much intellectual processing of this topic as there has been discussions on preventing fatal disease.
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Nathan, Champion

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Meta tags are actually used still. For example. the one that describes the page's content type and charset:


<meta http-equiv="content-type" content="text/html; charset=UTF-8">


Is still needed if you want it to display special symbols properly.

Even google.com itself still has some meta tags (view the source to see).

But you're right about the description. All I see anymore on Google search results is chunks of texts of the page split up. Sometimes I see websites with the description showing but most of the time it is pieces of text.

This is also a meta tag to tell all search engine spiders (well, the respectful ones, anyway) not to index the page:


<meta name="robots" content="noindex,nofollow">


This one is good when you don't have access to the robots.txt file and you want the page to not be indexed in Google, Yahoo, Bing, etc.

But it'll be nice when we don't have to worry about hidden links, images, javascript, etc. when it comes to getting indexed by search engines.
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Gop

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That's true for page markup and organisation but we were mentioning this in relation to SEO.

There is no effect on SEO with metatags whatsoever. This has been emphatically stated by Google reps for a long time and in many situations.
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Nathan, Champion

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Oh, you mentioned meta tags and I thought you meant all them.

Anyway, you're definitely right about the meta tags thing. Google & Bing doesn't even index the keywords, so there isn't any point in wasting the time on them. Yahoo and other search engines at least index them, but their weighting in ranking algorithms is very low.

So basically meta tags are a thing of the past when it comes to SEO and it pointless to use them (keywords and description)?
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Ben

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It's all purely natural. Robots evolve into more human beings in terms of sense. Search engines are not an exclusion.

Back to fresh tomato stall at your local market, which I used earlier to relatively picture how SEO works, - what do you see when you approach it as a market principal ready to issue you with fine for negligence, or as a buyer seeking for bargain-of-the-day? Definitely not only and solely a price tag, or how clean is vendors cap, no. You see the general picture clipped together out of millions of criteria, which helps you to estimate the stall altogether.

SEO is dying some might say, but just as we know it so far. It evolves, rather. (Boffins, please do not invent another word for that process, sophisticated to your ears, but clumsy to the rest of us).
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Gop

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Retrograde Intelligence Devolution!
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Ben

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I like Boda-boda better ;)
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Jdp Property Refurbishments

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no it isnt good for smaller business' my website has almost fallen of the face of the planet since this new algorythem came into action.

and the bigger companies who can afford seo will still be ontop with whatever
seo evolves into.

i bet ebay wouldnt be hit by above the fold advertising or lack of content
(as ebay is nothing more than adverts isnt it?)

anyway, just my 2p's worth.
www.jdppropertymaintenance.co.uk
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KanThaiDecor

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This is an upcoming release so as I said ..time will tell
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Philip Taylor

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I'm not sure, but it seems to me that Google Adsense uses the keywords for categorizing their ads. Is it my imagination or what? Their ads are very well targeted to my keywords, but maybe its picking up the content as well.
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Ben

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Of course they do, Philip. Just they are improving they criteria now close to picture in general rather. Your content, for instance.
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KanThaiDecor

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Now that Google has rolled out these changes out it looks like they are once again less than honest in what they are doing....For myself and many others I stay in contact with that have small niche sites....This has done NOTHING to level the playing field. I hope they are found guilty by the FTC concerning antitrust violations . . . It was all the small site owners that made Google ....how soon they forget.