SEO Tutorial #4... Emmy?

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the fourth SEO tutorial contradicts itself... it says Search Engines don't look favorably on reciprocal but they do on exchanged links... exchanged links and reciprocal links are the same thing. Reciprocal means "opposite" which in linking terms means to exchange links... if you link to someone's website and they link back to your website, this is reciprocal AND exchanging... so if it's the same thing, how can the search engines look favorably on one and not the other? If I am wrong about reciprocal and exchanging links being the same thing, please explain to me the difference!
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Posted 10 years ago

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Photo of Emmy


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Hi Donald,

Is this the paragraph you were wondering about:

"Link building is an extremely important part of SEO. The search engines will look at the amount of links that come into your site as well as the status of the sites that link to you (the amount of traffic those sites get). Although the search engines look more favorably on links that are not reciprocal, exchanging links is a great place to start!"

What this means is that the search engines will look more favorably on links that are not reciprocal, meaning they aren't exchanged, but that doesn't mean that they look unfavorably on those links.

Non-reciprocal or non-exchanged links are looked upon as being better because they are more natural, one site has linked to another site without any prior arrangement.

I hope that helps!