Shopping for an e-store?

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  • Updated 9 years ago
The majority of online sellers want to be able to use PayPal for their transactions and this is fortunately the default system for all the shopping carts. Some offer Google Checkout and others offer an in-house management sustem

There are three aspects to an on-line store
1 the catalog
2 the shopping cart
3 the transaction sysytem

A catalog could be presented in one of three ways.:
i. an image array
ii. an image list
iii a text table
each has their benefits and is applicable to the style of sales and your design. Most online shops go for an image list. The list takes up most space on a website and generally crosses ove virtual pages depending on the number of items.

A text table is the most condensed but loses out in the graphic presentation particulalry of new or relatively unfamiliar products. Familiar products can be enhanced by an image as it tends to jolt the memory.

An image array is both an efficient presentation of a large amount of stock in the minimum space and allows for easy selection.

The shopping cart:
Is a system whereby a purchaser selects an item and it's put aside in a virtual shopping cart. Often this is displayed as a wire style super-market trolley and a list of the goods selected somewhere usefully placed on the page. Some products offer a virtual bag with the same functionality, although reviewers tend to favour a virtual cart. It's a place also for review before the transaction allowing return to the shelf or return to the store(catlog) for further shopping an infinite number of times.

I have looked at three catalogue systems (admittedly integrated with the other two aspects) and the most powerful and easiest to use is product. It offers 200 free items in the catalog and a bulk uploading into the catalog from any databse system that can produce a csv file (excel and the like). It's most powerfully used with a fair understanding of CSS

Cashie is another cost attractive system which is virtually an organised in a package PayPal System. The real advantage is that you won't overlook steps in the store development. The store catalog construction is item by item and there are a number of field additions for each item. This is fine up to about 20 items then your brain begins to turn slushy. It's simply tedious after that.

PayPal is as good as Cashie but you have to have your wits about you. Once you have it down pat then it's an iterative process to add products to your catalogue.

The three systems mentioned integrate easily into Yola and in fact are mentioned specifically by both Cashie and Ecwid.

Ecwid charges 19/month after your catalog increases beyond 200 items.
Cashie charges 1% of the selling price after the transction. Cashie also has premier programs that waive the rent and charge per period.

PayPal fees are standard throughout.

Ecwid allows the three presentation of your catalog and also allows your user to select their preferred presentation. The presnetation is variable with a powerful use of CSS. HTML isn't allowed.

Cashie & PayPal most easily present their products in an image list. An array is possible by using either the various Yola dividers or some table CSS. I haven't tried a text table but this should be quite easily created. Swinging between the three with these later two products would be a fairly significant project :(
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Posted 9 years ago

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Photo of Sanja


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Wow.. this is an impressive and very informative post! I'm sure that many people will find this quite useful! Thanks so much for sharing!
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150 items took me 21⁄2 days using Cashie and that would be shorter than using the stand-alone PayPal system. As mentioned it's a tedious process as the information tends to be in different places. Proof checking was a significant aspect of this. Each catalog item image must be added separately to the system. With ecwid the image addition is integrated and part of it.

200 items took me 2 hours with ecwid and some of that time was re-doing the uploading to understand it all. The bulk of the time was amending my csv list with the additions of the image URL's. The actual upload took about 30 seconds and it was ready to use. Proof checking is minimal as electronic uploads are far more accurate than human input through keying. Once the system is aligned, uploaded and randomly checked then it's accurate.

Cashie and PayPal require item by item and field by field checking after input
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Take a look at Mal's Ecommerce. It's works pretty well for us.