SiteWit Traffic

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  • Updated 3 years ago
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I want to know if anyone else has a problem with SiteWit over charging their members. This is my second month and I noticed the charges went over the budgeted amount by $16. This should not be happening. I have sent numerous emails to support about this but no answer and the support for SiteWit comes back with an error.
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Richard Chitman

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  • Frustrated!

Posted 4 years ago

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Sanja, Official Rep

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Hello Richard,

I'm very sorry to hear about these erroneous
charges. I have responded to you through our email channel and provided you with a way to reach SiteWit. Here is the contact information again: http://www.sitewit.com/contact/.

If you are still having trouble with this, please do reach out to us either through the email or on here and we can intercede.
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Brigitte

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SiteWit acknowledged Richard's request for clarification relating to $16.00 of charges in excess of a $50/month package of advertising spend on the Bing search engine. SiteWit provided a detailed outline of how this scenario occurs, regardless of the search engine in question:

As we explained to Richard, search engines convert a monthly budget into a daily budget. Search engines do this to spread a month of advertising spend evenly over 30 days. Makes sense?
Following in this logic, a monthly package of $50 is converted to a daily budget of $1.67.  This is what you can afford to spend on clicks per day.

It is important to understand that search engines may to allow an overspend.
In our example, allowing the daily budget to exceed $1.67 and reach $1.80 or even $1.95.
This is the case if the search engine detects that an advertiser has a razor-thin budget, it will allow an extra click so the advertiser can receive inbound traffic, especially during the onset of a campaign, intended to help boost a campaign in its initial stages ..Makes sense?

To illustrate further,once the campaign receives 1 click at a cost per click of $1.00 by mid-day for example, there is only .67 cents left remaining to spend on clicks for that day.

It is the search engine's decision whether or not to let the ads display to receive a second click. SiteWit, as any other third party, has no control over this.

To continue with our example, if the campaign receives a second click, this results in an overspend of $.33 cents. Now, multiply this daily scenario by 30 calendar days, and you get the picture ..

If you want more control over this, we suggest converting to the Google network who is more efficient in detecting the upcoming threshold of the budget and hitting that mark to stop delivering clicks.

In addition to clearing up common misconceptions about paid per click, SiteWit offered Richard an advertising credit of $16.00 which was applied for immediate use on the Bing or the Google search engine.
(Edited)
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Gop

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Note to self:
Don't get involved with SiteWit. Their amoral rationalising of excess fees simply is wrong with an agreement that a client understands but then finds out that they can be liable for charges 30% higher than they agreed to.
Scammers!
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Laura Thomas, Social Media Coordinator

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SiteWit is a valued partner and not running a scam in any way. I for one applaud their customer service for extending an advertising credit in the amount of the unexpected overage as well as providing advice on how to avoid unexpected overages in the future.
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Brigitte

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SiteWit's acknowledged Richard's request for clarification relating to $16.00 of charges in excess of a $50/month package of advertising spend on the Bing search engine. SiteWit provided a detailed outline of how this scenario occasionally occurs, regardless of the search engine in question:

As we thoroughly explained to Richard, search engines convert a monthly budget into a daily budget. Search engines do this to spread a month of advertising spend evenly over 30 days. Makes sense?
Following in this logic, a monthly package of $50 is converted to a daily budget of $1.67 - This is what you can afford to spend on clicks per day.

It is important to understand that search engines may decide to allow a overspend, in this example, allowing a daily budget to reach $1.80 or $2.00/day. This happens if they detect that an advertiser has a razor-thin budget, they will allow an extra click so the advertiser receives inbound traffic at the onset of a campaign, to help boost a campaign in its initial stages ..Makes sense?

To illustrate my point in this specific scenario, once the campaign receives 1 click at a cost per click of $1.00 by mid-day, there is only .67 cents left to spend for that day 
It is the search engine's decision to let the advertiser's ads display to receive a second click. SiteWit has no control over this.
To continue with our example above, if you receive a second click, this results in an overspend of $.33 cents. 
Now, multiply this daily scenario by 30 calendar days, and you get the picture ..
.
If you want more control over this, I suggest converting to the Google network who is more efficient in detecting the upcoming threshold of the budget and hitting that mark to stop delivering clicks.

In addition to clearing up these common misconceptions about paid per click, SiteWit offered Richard an advertising credit of $16.00 which was applied for immediate use on the Bing or the Google search engine.