Sooo many impressions, so little clicks... what's the problem?

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  • Updated 9 years ago
I got $1.24 today from advertising. That beats my average of $0.00 a day. It's not that my clicks don't pay anything, but the fact that I'm lucky to get a click. I have roughly 8500 impressions for my google ads and yet my total earned is only $22.23 ... what seems to be the problem? Why do I have SOOO many impressions and yet so few clicks? Are my ads in the wrong spot? irelevant to the page's content? Feel free to take a look at my ads and tell me what the problem might be. Here's a random page... http://youcanneverbetoosmart.synthasi...
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Donald

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  • http://youcanneverbetoosmart.synthasite.com

Posted 9 years ago

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Donald

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my website does get used occassionally. Someone searched some terms on bing and came across to my site and was on there for 23 minutes and made 7 actions. :)
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BipolarPorch

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Your Heat Map is all screwed up I think. Plus, you are using the wrong ads from Google.

Search the term "heat lamp" to learn about it and use the AdSense box ads instead of the textual ones you are using
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BipolarPorch

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Search term is "Heat Map" not lamp. Sorry...
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Donald

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umm... I searched that term. But I use ads based on google's terms of service (3 link, 3 image, and 2 search) and length of my article If my article is long enough I'll get through all 8 ads. The link (text) ads you see when you first open any page fits in that particular spot better, the next three ads you'll see are image ads, if it's a long article, you'll also see, another 2 link ads and 2 search ads. And my image ads have to be in a "banner" format, not anything else, I've tried square and tower formats, they don't fit in with my site.

I don't understand how "heat map" affects whether or not a user clicks on an ad. I have 9,359 impressions and 155 clicks, that's 1.66% - isn't that low? Like what percentage of clicks do you get and how does your "heat map" differ from mine?
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Donald

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I usually place ads based on my main sections in a page. The first link ad is placed just below the search box, then I go to my second main section and place an ad right before it. I place an ad before every main section (centered, bold, and larger text). If I place an ad before a main section that is 5 or less lines, then I won't place it before the next section, I'll skip to the one after that to avoid cluttering too much. But yea, as far as how the ads look, I think they look fine, but in order to get an opinion on ad placement from someone who will click on an ad based on their placement. I'd actually have to meet the person that said, "I don't like where his ads are so I won't click on them" - then he/she can tell me where to put them.
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BipolarPorch

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I think you saw ads that related to cookies in your browser("agriculture") for instance.

As for the flat belly's a...who knows.

Typically, ads will show based on the search querie that led to your site. So, if someone was searching for agriculture stuff, they would get to your site and the ads would be related. This is especially true of Chitika(a google competitor in the ad market).

So, in short, the ads shown pertain more to you than my site.
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Donald

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actually, I've never seen anywhere on the internet EVER in any source ANYWHERE that google ads are based on a search querie. The ads are relevant to WHAT'S ON THE PAGE and it's Keywords... If I am found by searching "human chest" and someone goes to my anatomy page. Human chest isn't the advertisement's relevancy... anatomy is. Human chest just 'happens' to be in the article along with another 5,000 words. Google FIRST looks at keywords and meta tags/descriptions to determine relevancy, after that they look at the words that appear the most or "seem" to be the most relevant according to their bots.
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Donald

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ads don't always refer to cookies in your browser, google can't do that or ads would NEVER be relevant to the page's contents. After clearing my cookies, I can five of my pages, then visit a sixth page. The sixth page will not have ads relevant to the first five pages. The ads will be relevant to the sixth page.
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BipolarPorch

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Also, you can navigate my site using the drop own buttons. So, the length of the site isn't a problem.

Bipolar Porch. The very latest on breaking Bipolar Disorder news...</
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Donald

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yea, length of article isn't a problem on my site either, I was just indicating that's how I place my ads. Google permits no more than 8 ads on each page. And to avoid ad clustering, I'm only placing a certain number of ads based on the length of my article. If I have less than 8 main sections in a page, then I won't place all 8 ads permitted by google.