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One thing to consider is having your name contain something about what you sell...Here is a handy tool Google has....you can compare how often words come up in searches...play with the name you come up with...Why not have an SEO boost right off the bat with your name? http://www.google.com/insights/search/#
I like the Déjà vu name you’ve chosen, as it conveys what your product is very well! Even if you are not trying to build a huge business, having a site built with SEO in mind will help your local customers find you. You should also include your town in your home page content and your tags. That way, people who search for “childrens clothes Chicago” will be likelier to find you.
Yola has help topics on SEO and site promotion - if you’re interested in learning more. http://www.yola.com/customer-support/...