Trying to be noticed: Words we use in our submissions to search engines.

  • 1
  • Idea
  • Updated 9 years ago
We read over and over not to try and trick the search engines. You will be punished!
I try to be objective with descriptions and with the use of keywords. Yeah that really works. I found out that many of my selected key words ranked at less than 1% of keywords used overall by Google searchers!
Analytics analysis can show you what keywords have been used successfully by people finding our sites but of course it can't tell you what keywords were relevant to your site and would have been appropriate. In other words the people who wanted to find you but couldn't find your site. Problem!
How can I become more objective in description and effective in selection of keywords? I think that is difficult because we have moved from a subjective aspect, building our site, to trying to make it findable on a huge index by other people. How can we do this?
First of all write down your descriptions and the keywords that come to mind. Then look at Google's recommended list of keywords and select from there. These are commonly used and successful search words but be honest, don't simply put in words that are irrelevant as warned you may be punished. Another suggestion is to ask someone to look at your site and ask them for descriptive phrases and keywords they think are relevant. I have done this and this trick seems to work.
The next thing is to identify the unusual aspects of your site. Keywords and phrases here can be critical. Try to think like you did before you began the building of your site or specialist pages. What were the phrases and words you used then. Next what are the words and phrases you have added to your vocabulary on this topic as you spent the time building this page? The first words are likely to be those used by the novice the second group of words are more likely to be used by the experienced.
Photo of Peter

Peter

  • 2569 Posts
  • 113 Reply Likes

Posted 9 years ago

  • 1
Photo of KanThaiDecor

KanThaiDecor

  • 2402 Posts
  • 263 Reply Likes
Good advice as always Peter...I think too many get caught up in the tech side of site building...This is all a word game to Google and all search engines.As I have stated here before using Synthasite properties allows us to concentrate on our titles,descriptions and key words.They make sure they are in their proper place for SEO and that is the part I don't know how to do well...Now I don't need to.I have spent more time on words than anything else....I may have low Page Rank at the moment but I am indexed all over the place..You know I sell hand carved wood furniture....If you type in hand carved wood furniture I am on Googles first page....I will take that over PR any day..... One thing I do right off is the URL titles we create...put a few key words for that page in them.It is all a giant word game circle.
Photo of Peter

Peter

  • 2569 Posts
  • 113 Reply Likes
Thanks John. This is great advice because it is based on your successful experience. It's now a matter for us to apply it to our sites.