updating my website thoughts please

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Hi

been trying to update my website too see if can more work etc, any thoughts on it please as wanna get it looking good before upgrade www.airkooldomestics.co.uk

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Tony Clifton

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Posted 4 years ago

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Gop

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Hello Tony,

When I read your site I can see that you aspire to excellence of service for appliances. The information however is almost buried in words and people who are looking online for such service don't     want to wade through words to find out if your business offers the kind of service they are looking for. You need to summarise that first page to include the catch aspects, those things that customers are trying to summarise to produce a short list. People switch off because a competitor clearly marks out what they offer. Subsequent pages can talk about the details and the guarantees.

Your banner message gets lost in black words and sort of falls behind the banner rather than catching our mind. The appliance images are dull and diffuse despite the fact that they accurately and succinctly advise the customer what you service. if you can get equivalent sharp images with a bit of punch I think that would offer a greater eye-catcher. The brand logos work well, the brand list doesn't, its just a pile of words.

Your contact form is clear but would be better placed on its own page as this is a convention that people are used to and it reduces the amount of stuff on your home page.

An "About us" page would be a good place to go into the details of your mission and commitment rather than on your home page. You appear to have solid customer focused service and what you say is valuable after someone gets the fact that you service such appliances in a defined area. A business map is valuable as it adds a visual re-enforcement of your location and service area
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Tony Clifton

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many thanks for your advice have done couple updates but still stuck on the front page lol
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Gop

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Hello Tony,

You've made it clearer and improved on things greatly.. I prefer your original banner but would simply change the colour of the font from black to something else so that it contrasts against the sharp banner graphic. 

The picture qualities are better and I think if you space out the appliances over the width it would have a better definition and a more relaxed feel, happy to offer assistance if it's a composite image. It's possible to break the components into individuals..

The banner image of appliances is superfluous and as mentioned would be better to return to the graphic with the modification. When you duplicate something like that it may appear as if you have run out of ideas and simply pasting for the sake of it.

The simplification is a good improvement.  I would remove the email address and put a link to your contact form page. email addresses can invite spamming by robots to the point where you can't see legitimate enquiries for the spam. You can subsequently include your email address in the signature of a reply. That allows bona-fide clients to make direct email contact, minimising the spam-bots getting hold of it.

Your phone numbers font is too pronounced it overwhelms your page. You have it ideally in your footer and this is a natural place for people to locate it. You can add it to your Contact Us page which is also a logical place for people to look for it. 
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Tony Clifton

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thanx again cant seem to change the banner pic or appliance pic as was picture was found on google lol if you know how can change it or can do it let me know i'm sure my email address is on there somewhere
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Roze

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Hi Tony,

I saw your website and have a few suggestions that might make everything flow better.

First things first, you should look into a color scheme. With colors you can set a mood, attract attention, or make a statement. Color can be your most powerful design element if you learn to use it effectively. Seeing as you customized your background to a green tone, I suggest you stay in that area and see what other colors would work nicely with it. I made a preview of a color scheme into a banner that you could use below. If you implement these simple color changes throughout your whole site, it would make a large visual difference. You could also look into a different background with textures or designs.

Colors used in the banner:

  • Navy: # 003f6b  
  • Beige: # f5f5d7    
  • Mellow Green: # 7fa82c

Now for the layout of your website, make sure that all of your fonts are consistent in size. If you want to differentiate the information make all your titles 18px bold and regular font 14px. Having one page with a font of 12px and another with 25px makes the site look unprofessional and sloppy. Also, re-read through everything that you wrote on the website. There are some typos.

The information on your website could be labeled and sorted differently. A lot of your content is aligned to the left side of the screen. An easy fix to that is using a column divider. 

Page Header 

  • Your web pages shouldn't include your phone number in the header.  Put your company name in ALL CAPS instead. If you want to keep the number, try the footer of the page.

Menu Bar

  • Home / Services / Resources / About Us / Contact Us

Home Page

  • Add a centered title (OUR MISSION)
  • Horizontal Line
  • Column Divider – I would divide the paragraph that you have on your home page in half and put the first half on the left and the other half on the right. Remove your phone number and unbold the text.
  • Underneath that you could give your gallery a title (i.e. Supported Brands).

About Us 

  • This page is closely tied to the company’s mission statement, which is on the home page, so I don’t have much feedback for this; however you could add small profile pictures with the names and position title of the people in charge of the company or just a gallery of workers.

Services 

  • Merge the “Refrigeration” and “Appliance Services” tab together. Inside that page you can separate each section with a title and a horizontal line. Use bullet points for your lists.

Resources- (Currently Tech tab)

  • Main page: Add a title (MANUALS). Use a column divider widget and drag all your files between the two columns or change the full layout of the page to 2-3 columns.
  • Procedures (Sub Menu): Instead of separating all your procedures for products to their own individual page bring them all into one page and separate the information with horizontal lines...You could even make this page into a blog. There are widgets that can search for information by keywords so if someone is looking for a specific brand and there are too many procedures to look through, they can find what they need.
  • Thermostat Guides (Sub Menu): I don’t understand the information within this page so try to move things around and use horizontal lines. Bold and italicize some of the text so it is easier to read. Give the page a title too. 

I hope this helps.