What does " unique visitors change "mean?

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  • Updated 7 years ago
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And change how? Mine says 25%. Up ? Down? More? Less??
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Kim Peralta

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Posted 7 years ago

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Crystal, Champion

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Hello Kim,

A unique visitor is someone who has visited your web page that hasn't been to your page yet in the time period referenced in the analytic. If they visit your page 5 times (visit, leave, come back again, leave, come back..), they would only be counted as a unique visitor once.

A change in unique visitor would be the % change from the previous time period in the analytic time frame.