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The best way to get visitors is to create content that is targeted to people who are interested in it. For example, I have a free typography service and I aim my website to business owners who want to have a nice tidy website with a suitable typeface.
Another suggestion is building good, clear content. With my company I regularly update my site and have many pages, including a blog page in which people take a look at what's happening around the office. People love this kind of stuff and will come back to your website.
For more information, I suggest you use John's link as there are soooo many ways to gain more viewers.