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Where is the tool bar: fonts, positioning, insert images etc?? A lot about this 'easy to use' site is problematic or non-functional. it's designed by web design enthusiasts who cannot put themselves in positions of users.
The tool bar you refer to becomes active along the top of your screen whenever you are editing text. (Drag and drop a text widget onto your page and click on it and the toolbar will appear)
When you are not editing text, the toolbar disappears. The intention behind this is to save screen real estate and make the system more efficient, but I understand that it can be confusing when you are not aware of this behavior.
I hope my explanation makes sense to you. If not, please let me know.