Your analytics are hilariously wrong!

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  • Updated 3 years ago
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Hi Yola team, I'm not sure what has happened to your analytics, but they are no longer accurately counting visitors to my site. For instance, on 15th August your counter suggested I had just 7 visitors, when Google webmasters tools counted 1769 clicks! That is not possible from 7 visitors! Most analytics sites are suggesting that my site http://www.simplyeighties.com is receiving around 800-900 visitors daily and I am also earning a full-time income from the site - this would not be possible with the 114 visitors per month that your analytics are suggesting!

Something has gone terribly wrong with your analytics!
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Mark N

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  • puzzled

Posted 3 years ago

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Lyall, Official Rep

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Hi Mark N,

We are investigating this and will provide you with an update as soon as we have one.
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Lyall, Official Rep

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Hi Mark N,

I wanted to let you know we are still actively working on this and will give you a proper update as soon as we have it.
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Bill Pesci

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Google Analytics and SiteWit's Analytics work differently. For instance, SiteWit analytics count only unique visitors while any repeats visitors (within 60 days of the last visit) are put in a "repeat visitor" category. They also will only be counted once, subsequent visits will not warrant an increase in "repeat visitors".  They tie same sessions to the same user id which Google Analytics does not so.

For example, if the user was to use Google to find their own website, enter the page that way, move around to different pages, make changes to the website etc... Google Analytics takes each one of those items as a different session which can make the numbers add up very quickly.

If the user completes 10 steps by entering, changing page, editing, refreshing, moving pictures, these steps can be skewed as 10 sessions in GA but in SiteWit it is one user session with 10 interactions and that is how the SWEI engagement index measures engagement metrics to rate the traffic.

 With a robust site such as  http://www.simplyeighties.com, One user could potentially log many clicks browsing through multiple links and pages on that site. Although the repeat visitors does not account for every click difference between Google and SW, this is just one of the different ways metrics are tracked between the two platforms. 
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Mark N

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Hi Bill, thanks for the informative and detailed explanation. I understand what you're saying, but for there to be only around 7 unique visitors per day on a six year old site with over 1000 pages that provides me with a full-time income (mainly from Adsense and Amazon) is surely impossible? The analytics have changed dramatically on my site in recent months and used to show a much higher number of unique visitors.
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Bill Pesci

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Yes Mark, there could be a discrepancy within your analytic. It's hard to tell what is an issue with the system, and what could be down time in a business cycle. I would continue to actively monitor your issue as you are, as no one knows your business like you. If there continues to be dramatic differences, I would submit some examples (screenshots) of the differences between Google Analytics and SiteWit. This way you can get some better assistance for your issue. 
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Mark N

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Thanks Bill, that's sound advice. I only wish I had taken some screen grabs from Sitewit a few months ago! If I remember rightly, it was suggesting around 160 unique visitors per day which would fall in line with the 800-900 overall visits that Google and other analytics sites are suggesting. However, the most important thing for me right now is that my business is continuing to grow and there has been no fall in earnings, allowing me, at least, to pay all the bills :-)
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Mark N

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Hi everyone. Well, it would appear that someone has fixed the problem within the last few hours as I have just checked the analytics on Yola and at Sitewit and it is showing 585 visitors for today (so far) and 44,324 for the last 30 days - now, that's more like it. Phew! 

Thank you Lyall and Bill for all your help. If the problem returns then, as Arnie once said, I'll be back!
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Lyall, Official Rep

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Happy to see things are looking better, Mark N!
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abettercommunity

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Although Yola Analytics may or may not be inaccurate, I guarantee Google analytics are also wrong.  I never use Google analytics because of the inaccuracy.  I can guarantee that I am the only visitor to most of my sites during the construction phase and Google analytics will tell me I have 1300 page views.  Yea, right! lol.  So, the most accurate analytics I have ever used is clicky.com (formerly known as GetClicky.com).