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Luxury Handknits is a niche. Initially you need to start with the basics of Search Engine Optimisation which is basically finding the best and right words and phrases to include in your descriptions, titles and to a lesser extent in your reserved keywords. If you know the niche then those words will be familiar to you and you should incorporate them minimally in any descriptive text surrounding your products or product introductions. These are basically the hooks that the Googles will catch when someone does a search with those phrases or words or related. If there's a match and not many competitors, then your site will be placed high in the list of offered matches. If readers like what they see as far as quality of product, price, service or the charisma of the site then this will raise your site in the runners.
Time does have an effect but mostly new quality product and uniqueness has the greatest effect.
Your Facebook allows you to search and collect interested persons and form a community in a real sense. For these people they will come to your site automatically and you have the chance to explain your products, mention the new releases and admire the work of friends doing similar stuff. This has a roll on effect in the ranking stakes as your site name will be pulled into the rankings with interest in your products.
Advertising certainly fast tracks your name and brings you out as a front runner in non-searches. Then there is the spill-over into the search rankings from happy customers.